How a CRM can benefit your business in 2020

I encountered the very same problem twice!

In my Sales career and as an Entrepreneur I had the experience twice and was on the verge of throwing my hat in! Sounds a little melodramatic? The truth be told, not getting to the top of never ending emails, a long list of follow up calls and seeing an endless sea of sticky notes with customer details is both frustrating and overwhelming! Luckily in both experiences, I got good at understanding Customer Relationship Management (CRM) tools and that was my saving grace.


What really is a CRM?  According to “a CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more. Additionally, you will have clear visibility of every opportunity or lead, showing you a clear path from inquiries to sales.”


Above all, here are a few benefits of using a CRM for your business:

  • You save and grow your money. How? It means you spend less time on administrative tasks and your key customer details are not guesswork lost on a sticky note.
  • Improved customer service. You respond to customer inquiries and issues in a timely manner.
  • Tracking sales. You know exactly where you or your other associates are with servicing a customer, filling a huge order and the overall value of the sale too!
  • According to; using a CRM can help you win new sales by 22%, increase any of your marketing efforts and campaign effectiveness by 36% and help you increase your customer retention rates by 27%.


Do I need to convince you further? Imagine not using a CRM in our ever-changing economic climate. And yes, there are affordable CRM solutions available. Be sure to click this link and sign up for the upcoming workshop today! You will learn how to set up a CRM and use it right away for your business.