This process requires tweaking from time to time. That’s quite okay as a solopreneur or businessowner to do. Read below to find out more.
Funny story; I pitched my business to offer sales training to a medium tech business and lost. The feedback I received was invaluable and well sort of funny (don’t take everything too seriously). The significant word used was ‘too corporate.’
While I delved further, I found the funny bone in me to laugh at this and actively align or position my business better to the ideal client. My background has been extensively corporate and large organizations; my business however was started to help SMEs. They are my ideal client; and I translate my corporate experience into useable and operational sales and branding skills to help these businesses become local and regional powerhouses regardless of their size.
The feedback though had me thinking and I felt that these were noteworthy to share with you as you attract your ideal client too!
Value Proposition
Ask these questions:
- What is my product/service about?
- How will it solve my client’s problems?
- Why should the ideal client buy from my business and not my competitor?
My personal suggestion is that if you don’t get clear on what you offer; how are you certain that you attracting the ideal client?
Customer Avatar
Ask these questions:
- What is the age, sex, education and occupation of my ideal client?
- What are their pain points?
- What are their values?
I will recommend that you get razor sharp at this exercise. In my personal business journey, I tweak as I discover more about my ideal client.
Qualification
You should consider:
- As you prospect or receive new leads for your business, never forget to ask the right questions. Asking the wrong questions (or not asking at all) can lead to wasted time and missed opportunities with your ideal client.
Still trying to figure this out for your business? Connect with us via [email protected] or 868-485-9857 and start the conversation today.