(3) Reasons Why Customer Service is an Investment

Happy Customers Buy More.

Do you need any further convincing why you should spend on customer training for you and your employees? Here are some statistics when deciding on the investment:

  1. According to MicKinsey and Company, 70% of buying experiences are based on how the customer feels they are being treated.
  2. Salesforce found that a great experience is key to guaranteeing a return/ regular customer, with 67% of people saying they will pay extra for it.
  3. Salesforce in their ‘State of Service’ Report stated that 88% of high-performing service decision makers are making significant investments in agent training compared to only 57% of underperformers.

In my 18 years’ experience in service-based industries; I can say unequivocally that excellent customer service was directly co-related to the company’s sales performance. What made the difference? The answer was always training. Especially in a culture where poor customer is a norm (so sorry that it is); you can truly differentiate your business when you and your employees deliver a wow experience to your customers.

Interested in the techniques behind the ‘wow’ experience and how excellent customer service impacts your sale? Then please be sure to sign up for the value packed, digestible, and highly interactive online workshop, ‘Improve Sales with Customer Service Training’ on December 12, 2020. Click Here.