A recent post via our LinkedIn page discusses why as an entrepreneur it is an excellent decision to develop your brand. What really is branding and why should an SME spend time and resources on this? Let us discuss!
https://www.linkedin.com/feed/update/urn:li:activity:6528833829526917120
And the decisions! What strategic direction should we take? Our customer asked us to do this for them, but I’m not sure we should?One of the most important gifts an entrepreneur can give herself is the ability to stay focused. A strong, clearly defined brand helps you maintain focus by
Thank you for your comment. I believe you may have stopped mid sentence. Absolutely, a clearly defined brand will help an entrepreneur maintain focus. The reason being the entrepreneur knows exactly what her brand represents and whom (ideal customer profile) that she is selling too.